Biz & Buz
Biz & Buz
Biz & Buz is an innovative mobile application that revolutionizes urban mobility and local marketing. The platform combines location-based marketing with real-time bus tracking, creating a unique ecosystem that benefits local businesses and commuters.
Goal was to build a website that communicates brand's unique value, for both local businesses and mobile app users through clear, engaging design and messaging.
Techrender positioned itself as an ultimate custom software solution provider. They requested a complete website design with two primary objectives:
Communicate the company's capabilities clearly
Create a visually engaging website that encourages readers to explore and make a lasting impression
Target Audiences
Target Audiences
Local Businesses
Interested in cost-effective advertising platforms
Wanting to reach local customers instantlyLocal
Local Businesses
Interested in cost-effective advertising platforms
Wanting to reach local customers instantlyLocal Businesses
Mobile App Users
Public transportation commuters
Motivated by reward point systems
Interested in location-based offers
Local Businesses
Interested in cost-effective advertising platforms
Wanting to reach local customers instantlyLocal Businesses
Challenges
Challenges
Effectively communicate the value proposition to two distinct user groups
Explaining the platform's multi-layered benefits
Effectively communicate the value proposition to two distinct user groups
Explaining the platform's multi-layered benefits
Process
Process
Analyzed local business marketing pain points
Developed initial wireframes
Prioritized business value propositions
Experimented with multiple messaging tones
Produced high-fidelity designs and prototypes
Refined designs through iterative feedback
Analyzed local business marketing pain points
Developed initial wireframes
Prioritized business value propositions
Experimented with multiple messaging tones
Produced high-fidelity designs and prototypes
Refined designs through iterative feedback
Brand Logo
Reviewed direct and indirect competitor branding
Analysed company mission, core values and archetypes
Generated multiple initial logo sketches
Developed multiple colour options that aligns with brand archetypes and messaging
Presented design concepts to client team
Refined logo design through collaborative review process
Brand Logo
Reviewed direct and indirect competitor branding
Analysed company mission, core values and archetypes
Generated multiple initial logo sketches
Developed multiple colour options that aligns with brand archetypes and messaging
Presented design concepts to client team
Refined logo design through collaborative review process
